Sans Normal Utmag 7 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, retro, sporty, punchy, casual, dynamic, impact, motion, playfulness, slanted, compact, rounded, bracketless, ink-trap like.
A compact, right-slanted sans with heavy, uniform stroke weight and softly rounded terminals. Curves are full and slightly squarish at turning points, and several joins show small notches or wedge-like cut-ins that add texture and keep counters open at display sizes. The proportions are tight with relatively short ascenders/descenders, a broad footprint in rounds (O, 0) and energetic diagonals (K, V, W, X). Numerals follow the same robust, slightly condensed rhythm, with clear silhouettes and minimal internal detailing.
Best suited for short-form display settings such as headlines, posters, logos, packaging, and apparel graphics where the bold, slanted rhythm can carry the message. It can also work for subheads or callouts when you want a casual, high-impact tone rather than neutral body text.
The overall tone is energetic and informal, with a sporty, retro-leaning slant that feels fast and extroverted. The chunky shapes and lively joins give it a friendly, attention-grabbing voice suited to bold headlines and playful branding.
The design appears intended to deliver a fast, impactful sans voice with a retro-sport sensibility—compact proportions, strong forward slant, and chunky curves aimed at visibility and personality in branding and display typography.
The slant is consistent across caps, lowercase, and figures, producing a strong forward motion in text lines. Round letters retain generous counters for the weight, while some characters use angled cuts and tight apertures to emphasize momentum and compactness.