Sans Normal Lurip 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Latina' and 'Sana Sans' by Latinotype, 'Agent Sans' by Positype, 'Core Sans N SC' by S-Core, and 'Ebony' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, title cards, energetic, sporty, punchy, confident, retro, impact, motion, attention, display strength, brand voice, oblique, chunky, compact counters, rounded corners, tightly spaced.
A heavy, oblique sans with broad proportions and a strongly forward-leaning stance. Strokes are thick and uniform with soft, rounded joins and cut terminals that read cleanly at display sizes. Curves are full and slightly compressed inside, creating compact counters in letters like O, P, and e, while diagonals in K, V, W, and X feel dense and forceful. Overall spacing appears fairly tight, producing a packed rhythm and strong word shapes in continuous text.
Best suited for short, high-impact settings such as headlines, posters, and promotional graphics where its slanted weight can drive attention. It also fits sporty branding, event signage, and packaging that benefits from a compact, energetic voice. For longer passages, it works most effectively in brief bursts (taglines, pull quotes) rather than extended body copy.
The tone is loud and kinetic, with a muscular, action-oriented feel. Its slant and mass give it a sense of motion and urgency, while the rounded construction keeps it friendly rather than severe. The overall impression leans toward sporty, retro-leaning headline energy.
The font appears designed to deliver maximum impact with a sense of speed and confidence, combining a strong oblique angle with rounded, solid forms for approachable strength. Its construction prioritizes bold readability and distinctive word shapes in display typography.
The design maintains consistent weight and curvature across uppercase, lowercase, and numerals, with rounded, sturdy figures that match the letterforms. The italic angle is pronounced enough to be a defining character, and the dense internal spaces add to its bold, poster-ready presence.