Sans Normal Logak 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next Paneuropean' by Linotype, 'Infoma' by Stawix, 'Larsseit' by Type Dynamic, 'URW Form' and 'URW Geometric' by URW Type Foundry, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, friendly, modern, punchy, impact, motion, approachability, clarity, modernity, oblique, rounded, chunky, compact, soft corners.
A heavy, oblique sans with compact, rounded forms and smoothly blunted terminals. Strokes are uniform and robust, with broad bowls and tight inner counters that emphasize mass and impact. Curves are built from clean circular/elliptical geometry, while diagonals (A, V, W, Y, Z) feel stable and slightly condensed by the slant. The numeral set is similarly chunky and dynamic, with open, simple shapes that read clearly at display sizes.
Best suited to display contexts where weight and slant can carry the message—headlines, posters, sports or event graphics, bold branding, and packaging callouts. It can work for short bursts of copy (taglines, UI labels, social graphics) when set with comfortable tracking and ample line spacing.
The overall tone is upbeat and assertive, combining athletic momentum with approachable, rounded shapes. The strong slant adds forward motion, giving headlines a sense of speed and confidence without becoming sharp or aggressive.
The design appears aimed at delivering maximum impact with a clean, contemporary sans structure, using a consistent oblique posture and rounded geometry to project motion and friendliness. Its sturdy letterforms prioritize bold presence and quick recognition in attention-grabbing layouts.
The oblique angle is consistent across capitals, lowercase, and figures, creating a cohesive rhythm in text lines. Apertures and counters are relatively small for the weight, so the face feels best when given enough size or spacing to keep interior shapes from filling in.