Sans Normal Kelay 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Clintone' by Jinan Studio and 'Carrosserie' by Letterwerk (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, bouncy, retro, impactful, approachable, expressive, nostalgic, rounded, chunky, soft, informal, cartoonish.
A heavy, rounded sans with soft corners and broadly geometric construction. Strokes are thick and even, with generous curves and slightly irregular, lively contours that keep the shapes from feeling rigid. Counters are compact but open enough for clarity at display sizes, and terminals tend to be blunt or softly tapered. The overall rhythm feels buoyant, with subtly uneven widths and a hand-cut, poster-like solidity across capitals, lowercase, and figures.
Best suited for short, high-impact settings such as headlines, posters, packaging, and bold branding where a friendly, animated personality is desired. It also works well for kid-oriented or playful editorial accents, but its dense weight makes it less ideal for long, small-size reading.
The font projects a cheerful, approachable tone with a quirky, upbeat energy. Its chunky forms and rounded edges suggest a lighthearted, informal voice that feels more playful than corporate, leaning toward a retro cartoon or headline vibe.
The design appears intended to deliver maximum punch with a warm, approachable character—combining sturdy, geometric letterforms with a deliberately playful, slightly irregular rhythm for expressive display typography.
The uppercase set reads bold and stable, while the lowercase adds extra character through rounder bowls and simplified joins. Numerals match the weight and softness of the letters, reinforcing a cohesive, friendly texture in text and headlines. The sample text shows strong presence and high impact, with a slightly wavy feel that adds personality.