Sans Normal Opmat 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Halenoir' by Ckhans Fonts, 'Innova' by Durotype, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, straightforward, friendly, utilitarian, impact, clarity, simplicity, headline, blocky, clean, compact, crisp, geometric-leaning.
The design is a heavy, geometric-leaning sans with compact counters and smooth, rounded curves. Stroke endings are clean and mostly straight, giving a crisp silhouette, while round letters maintain a consistent, even rhythm. Uppercase shapes are broad and stable; lowercase forms are simple and utilitarian, with single-storey a and g and minimal modulation. Numerals match the alphabet’s weight and presence, producing a cohesive, blocky texture in text.
This font works especially well for headlines, posters, and bold branding moments where high impact is needed. It’s also a good fit for UI labels, wayfinding-style signage, and packaging that benefits from a compact, sturdy word shape. In longer passages it will be most comfortable at larger sizes where the tight counters and heavy color can still breathe.
This typeface feels confident and straightforward, with a sturdy, no-nonsense voice. Its bold, friendly forms read as contemporary and accessible rather than delicate or formal. Overall it conveys clarity, impact, and a practical modern tone.
The letterforms appear designed to deliver strong visual presence with minimal stylistic distraction. By relying on simple construction, generous weight, and restrained detailing, it prioritizes quick recognition and consistent texture in short-to-medium text. The overall intention reads as a workhorse bold sans suited to attention-getting typography.
Diagonals (as in A, V, W, X, Y) are firm and create a strong zig-zag rhythm, while round letters like O and Q keep a smooth, controlled geometry. The punctuation shown in the sample has the same bold, solid presence, reinforcing an overall dense typographic color.