Sans Normal Efraz 3 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, posters, interfaces, modern, clean, calm, sophisticated, emphasis, clarity, contemporary tone, versatility, monolinear, humanist, open counters, airy, smooth.
A slanted sans with smooth, rounded constructions and a mostly monolinear feel, where curved strokes carry slightly fuller weight than horizontals. Forms are built from open, circular counters and gently tapered terminals, producing an even, airy texture in text. The proportions are compact and upright in structure despite the italic angle, with straightforward geometric bowls and clear apertures; diagonals are crisp and the overall rhythm stays consistent across upper- and lowercase.
Well suited to editorial typography, magazine headings, and brand systems that want a sleek italic voice with high legibility. It can also work for UI accents, captions, and pull quotes where a clean slanted sans helps differentiate emphasis without switching to a serif.
The tone reads modern and refined, with a calm, understated elegance. Its italic gives it forward motion without becoming expressive or calligraphic, making it feel polished and contemporary rather than playful.
Likely designed as a contemporary italic companion that provides emphasis and movement while maintaining a neutral, highly readable sans structure. The goal appears to be a balanced, rounded italic suitable for both display and continuous text settings.
Round characters (C, O, Q, e, o) emphasize near-circular geometry, while letters like a and g keep simple, single-storey-style silhouettes that reinforce a clean sans voice. Numerals follow the same smooth, rounded logic, supporting cohesive mixed-content settings.