Sans Superellipse Kemy 5 is a very bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type, 'Cord Nuvo' by Designova, 'Goodland' by Swell Type, and 'House Sans' and 'House Soft' by TypeUnion (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, athletic, retro, urgent, industrial, action, high impact, space saving, speed cue, display focus, condensed, slanted, blocky, rounded-corner, high-impact.
A heavy, tightly set sans with a pronounced forward slant and compact proportions. Strokes are thick and sturdy with subtly rounded corners and rounded-rectangle counters, giving curves a squarish, superelliptic feel rather than true circles. Terminals are mostly blunt and flat, and the overall rhythm is dense and forceful, with simplified interior shapes that hold up well at display sizes. Uppercase forms read tall and compressed; lowercase follows the same compressed structure with sturdy bowls and short-looking extenders.
Best suited to high-impact display work such as sports branding, event posters, punchy headlines, and logo wordmarks where a condensed, energetic voice is needed. It can also work on packaging or labels that benefit from bold, space-efficient typography, especially in short phrases rather than long reading.
The tone is fast, assertive, and sporty, like typography built for motion and impact. Its dense massing and oblique stance suggest speed and competition, while the rounded-rectangle geometry adds a distinctly retro, industrial flavor.
The design appears intended to deliver maximum visual punch in minimal horizontal space, combining a speed-leaning oblique posture with rounded-rectangle construction for a distinctive, robust display voice.
The numerals and capitals appear especially engineered and compact, with counters that stay open despite the heavy weight. Diagonal elements in letters like K, M, N, V, W, X, and Y emphasize the forward drive, and the squarish curvature in O/Q and similar forms keeps the style cohesive across the set.