Slab Square Pefi 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial design, book text, headlines, magazines, branding, editorial, bookish, confident, classic, institutional, readability, solidity, editorial tone, classic utility, slab serif, bracketed slabs, sturdy, crisp, open counters.
A sturdy slab serif with low-contrast strokes, square-shouldered construction, and prominent, mostly rectangular serifs that read as slightly bracketed rather than razor-sharp. Curves are broad and smooth with open apertures, while joins and terminals stay crisp and mechanical in feel. Proportions are moderately compact with steady rhythm; round letters (O, C, G) sit comfortably beside more rectilinear forms (E, F, H), and the numerals share the same solid, no-nonsense structure. The lowercase shows clear, readable forms with a two-storey a, single-storey g, and a straightforward, utilitarian italicless stance throughout.
It suits editorial contexts such as magazines, book interiors, and reports where a sturdy serif voice is desirable without high contrast. The strong slabs also make it effective for headlines, pull quotes, and branding that needs a grounded, confident tone.
The overall tone is dependable and editorial, mixing a traditional slab-serif authority with a slightly industrial practicality. It feels confident and structured rather than decorative, suggesting clarity and stability in headings and text alike.
The design appears intended to provide a robust, highly readable slab serif that bridges classic typographic familiarity with a practical, contemporary solidity. It aims for consistent color on the page and clear recognition at a range of sizes.
Serifs and terminals remain visually consistent across caps, lowercase, and figures, supporting a cohesive texture in paragraphs. The design favors legibility through open counters and uncomplicated letterforms, with a firm baseline presence and minimal flourish.