Sans Normal Pomur 4 is a very bold, normal width, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, logotypes, kids branding, playful, chunky, friendly, retro, quirky, display impact, approachability, retro flavor, bold legibility, playful voice, rounded, soft corners, blunt terminals, bulbous, compact.
A heavy, rounded sans with compact proportions and soft, blunted terminals. Curves dominate the construction, producing full bowls and smooth shoulders, while joins and corners are slightly squared-off, giving the shapes a sturdy, cut-out feel. Counters are relatively tight for the weight, and strokes stay fairly consistent, with only subtle modulation. The lowercase appears compact with a modest x-height and short extenders, creating a dense, blocky texture in text.
Best suited for headlines and short-form copy where bold presence and personality are priorities, such as posters, packaging, entertainment branding, and expressive logotypes. It can also work for emphasis in UI or editorial callouts, but its dense, heavy color makes it less ideal for small text or long reading passages.
The overall tone is warm and humorous, with a handmade, cartoon-adjacent friendliness. Its chunky shapes and rounded geometry read as approachable and energetic, leaning toward a retro display sensibility rather than a neutral corporate voice.
The design appears intended to deliver maximum legibility at display sizes while projecting a friendly, slightly nostalgic character. Its rounded construction and compact, weighty forms suggest a focus on impact, charm, and approachability rather than strict neutrality.
The letterforms emphasize circularity in O/C/G and rounded bowls across B/P/R, while diagonals (K, X, Y) are thick and stable, reinforcing a robust rhythm. In longer lines, the dense spacing and large black shapes create strong impact and a poster-like presence.