Slab Contrasted Susy 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Capital', 'Lagom', and 'Wonder' by Fenotype; 'Hernández Niu' by Latinotype; and 'Gintona Slab' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, signage, logotypes, packaging, western, vintage, punchy, confident, playful, display impact, retro flavor, poster utility, brand voice, sign clarity, bracketed, blocky, rounded, ink-trap feel, compact.
A heavy, display-oriented slab serif with broad proportions, strong bracketed slabs, and a compact, blocky silhouette. Curves are generously rounded and terminals often finish with bulb-like serif joins, giving letters a slightly softened, carved look rather than sharp mechanical edges. Stroke contrast is noticeable within bowls and joins, but the overall impression remains dense and sturdy, with tight internal counters (especially in B, a, e) and emphatic horizontal serifs that create a steady rhythm. The lowercase shows a single-storey a and g with substantial weight, while figures are similarly stout and attention-grabbing.
Best suited for big, punchy headlines, posters, and storefront-style signage where its slab strength and wide presence can carry across distance. It can also work well in logos, labels, and packaging for products that want a vintage or Americana-leaning voice. For longer passages, it’s most effective as a short display text rather than body copy.
The tone reads bold and extroverted, with a distinctly retro showcard and frontier poster energy. Its thick slabs and rounded joins give it a friendly toughness—confident and a bit theatrical—well suited to branding that wants to feel established, nostalgic, or craft-minded.
The design appears intended to deliver a bold, poster-ready slab serif with a nostalgic, vernacular character. Its softened curves, bracketed slabs, and dense weight suggest a focus on impact and personality over neutrality, aiming for confident readability in display settings.
In running text at large sizes, the strong serifs and tight counters create a dark, continuous texture that feels intentional for headlines. The overall spacing and wide stance help maintain clarity, but the dense color suggests it will be most comfortable when given room to breathe (larger sizes or looser tracking).