Sans Superellipse Etbik 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Estandar' and 'Estandar Rounded' by Latinotype and 'Darwin Pro' and 'Darwin Rounded' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, friendly, impact, motion, approachability, modernity, clarity, slanted, rounded, compact, sturdy, high-impact.
A heavy, slanted sans with rounded, superellipse-like curves and broadly uniform stroke weight. The letterforms are compact and sturdy, with smoothly rounded corners, open apertures, and a strong, continuous rhythm across words. Terminals read clean and mostly blunt, counters stay generous for the weight, and the numerals follow the same rounded, punchy construction for consistent color in text.
Best suited to headlines, short blocks of copy, and high-impact messaging where a compact, energetic texture is desirable. It should work well for branding and packaging that wants a modern, friendly strength, and for sports or event communications where forward motion is part of the voice.
The overall tone is energetic and assertive, with a contemporary, performance-oriented feel. Its rounded geometry keeps it approachable and friendly, while the strong weight and forward slant add urgency and motion.
The design appears aimed at delivering a dynamic, modern sans voice by combining a strong weight with rounded, superellipse construction and a clear oblique stance. It prioritizes immediacy and visual punch while maintaining smooth curves and readable counters.
The oblique angle is pronounced enough to read as intentionally dynamic rather than merely leaning. At larger sizes the shapes feel crisp and logo-ready, while in longer lines the dense texture creates an emphatic, headline-driven voice.