Sans Normal Liret 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, energetic, confident, modern, loud, impact, speed, modernity, visibility, brand voice, oblique, heavy, rounded, compact, geometric.
This typeface is a heavy, oblique sans with smooth, rounded curves and tightly controlled apertures. The letterforms lean consistently with sturdy, low-modulation strokes and a compact, forward-driving stance. Counters tend toward rounded, slightly squashed shapes, and joins are clean and simplified, giving the overall texture a dense, high-impact rhythm. Numerals follow the same chunky, rounded construction, reading clearly at display sizes.
It performs best in short, high-visibility applications such as headlines, posters, advertising, and brand marks where a strong, fast impression is desirable. The dense texture and rounded construction also suit packaging callouts, sports and fitness graphics, and bold UI moments like banners or promo tiles.
The overall tone is assertive and kinetic, with a forward-leaning slant that suggests speed and momentum. Its bold presence and rounded geometry feel contemporary and approachable while still projecting strength and urgency—well suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact sans that combines geometric roundness with an energetic oblique posture. Its simplified, sturdy shapes prioritize immediacy and recognizability, aiming for clear presence and a confident, contemporary voice in display contexts.
Uppercase forms are broad and stable with softened corners, while lowercase maintains a solid, blocky feel that keeps word shapes strong and dark on the line. The oblique angle is pronounced enough to be expressive without becoming script-like, and spacing appears tuned for punchy headlines rather than airy, delicate settings.