Sans Normal Nobum 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra; 'Manifestor' by Stawix; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, simplicity, modernity, rounded, soft, chunky, geometric, clean.
A heavy, rounded sans with broad proportions and softly blunted terminals. Curves are built from near-circular bowls and smooth joins, while straight strokes stay simple and uniform, creating a sturdy, even texture. Counters are relatively open for the weight, and curves dominate the overall geometry, giving letters a cushioned, compact feel without sharp corners. The uppercase reads strong and blocky, while the lowercase maintains the same rounded construction with clear, single-storey forms and compact spacing that holds together well in large settings.
Best suited to branding, headlines, packaging, and signage where strong impact and a friendly voice are needed. It performs especially well at medium-to-large sizes for campaigns, social graphics, and bold UI moments where rounded forms help soften dense, heavy text.
The tone is upbeat and friendly, projecting confidence without looking aggressive. Its soft geometry and generous curves make it feel contemporary and approachable, with a slightly playful, poster-like presence that suits bold statements and cheerful branding.
The design appears intended to deliver maximum impact with a warm, contemporary feel, using geometric roundness and simplified shapes to stay legible and consistent at bold sizes while keeping the overall voice approachable and fun.
Round letters like O and Q are particularly circular, with Q using a short, angled tail that stays unobtrusive. Numerals follow the same rounded, uniform-stroke logic, producing a cohesive, display-forward set that remains visually consistent across letters and figures.