Sans Normal Negid 3 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, display readability, modern branding, rounded, soft corners, high-impact, bulky, clean.
This typeface is a heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniform and solid, with gently softened corners and smoothly curved bowls that keep the texture even at large sizes. Lowercase forms are built around a tall x-height with short ascenders and descenders, producing a dense, blocky color in text. Numerals are similarly wide and weighty, with simple, sturdy shapes intended for strong legibility and visual presence.
It performs best in display contexts where impact is key: headlines, posters, brand marks, packaging, and large-format signage. The wide, heavy shapes also suit short callouts, promotional copy, and simple number-heavy layouts where the numerals need to carry visual weight.
The overall tone is bold and upbeat, with rounded construction that feels friendly rather than aggressive. Its wide stance and soft geometry give it a contemporary, inclusive personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with a friendly edge, combining wide proportions and a tall lowercase body for strong readability at display sizes. Its rounded, simplified forms aim for a modern, approachable voice while maintaining a compact, high-impact typographic texture.
In the sample text, spacing and rhythm create a tight, poster-like typographic color, especially in mixed-case settings. The round dots and terminals reinforce a cohesive, softened industrial look across letters and figures.