Serif Contrasted Pumi 9 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, luxury, dramatic, fashion, classic, impact, elegance, prestige, drama, modern classic, didone-like, crisp, sharp, bracketless, high-waisted.
A high-contrast serif italic with crisp, blade-like hairlines and heavy main strokes. The letters lean with a steady, rightward slant and show mostly unbracketed, razor-thin serifs that feel cut rather than drawn. Counters are relatively tight and the rhythm is lively, with pronounced thick–thin transitions and a distinctly vertical stress. Capitals are tall and sculptural, while the lowercase keeps a moderate x-height and elegant, tapered joins; overall spacing reads compact and purposeful for display settings.
Best suited to headlines, deck type, pull quotes, and logotypes where its contrast and slant can command attention. It also fits premium packaging and fashion/beauty communications, and can work for short subheads or captions when printed cleanly and not too small.
The tone is polished and theatrical—more runway and magazine than bookish. Its sharp contrast and italic momentum communicate sophistication, urgency, and a slightly flamboyant elegance suited to high-end branding and editorial headlines.
The design appears intended as a statement serif italic that amplifies contrast and sharp detailing to deliver a contemporary, fashion-forward take on classic high-contrast display typography.
The numerals and caps carry strong, poster-like presence, while fine hairlines and delicate serifs suggest the design will look best when reproduced at generous sizes or in high-resolution contexts. The italic is assertive rather than cursive, prioritizing sleek angle and contrast over calligraphic softness.