Sans Normal Mabod 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, punchy, confident, playful, impact, speed, modern clarity, display emphasis, brand voice, oblique, slanted, rounded, soft corners, chunky.
A heavy, oblique sans with broad proportions and compact internal counters. Curves are built from simple, rounded geometry, while terminals and joins are subtly softened rather than sharply cut. The slant is consistent across uppercase, lowercase, and figures, producing a forward-leaning rhythm and strong horizontal momentum. Numerals and round letters (O, C, G) read as sturdy ellipses, and the overall spacing feels tight but controlled for a dense, impactful texture.
Best suited to short, high-impact text such as headlines, posters, sports or event branding, and bold packaging callouts. It can also work for large-format signage and digital hero text where its forward slant and dense color can be used to convey motion and urgency.
The font projects speed and assertiveness, with a friendly, contemporary softness from its rounded construction. It feels athletic and promotional—more about impact and motion than restraint—while staying approachable rather than aggressive.
The design appears intended to deliver maximum visual punch with a sense of forward movement. Its rounded, geometric construction aims for modern clarity and friendliness, while the heavy weight and slant emphasize speed, energy, and attention-grabbing presence.
In the samples, the weight and slant create a solid “black stripe” effect in longer lines, making it especially noticeable in headlines. The lowercase maintains clear, simple forms (single-storey shapes where expected), and the figures appear designed to match the same bold, rounded voice for consistent emphasis in numeric-heavy settings.