Sans Normal Memoz 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Laro' by Larin Type Co, 'Artford' by Synthview, 'Gymkhana' by Typodermic, 'URW Grotesk' by URW Type Foundry, and 'Neosande' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, playful, retro, impact, speed, display, branding, attention, slanted, rounded, chunky, compact, soft corners.
A heavy, right-leaning sans with broad proportions and compact counters. Strokes are thick and smoothly curved, with softened joins and subtly sheared terminals that reinforce the forward slant. Round letters stay full and elliptical, while diagonals in forms like A, K, V, W, X, and Y read as sturdy wedges rather than sharp hairlines, giving the design a dense, punchy texture. Numerals are similarly bold and rounded, with simple, high-impact silhouettes suited to large sizes.
This font is best suited to headlines, posters, and short, high-contrast messaging where impact and momentum matter. It can work well for sports branding, event graphics, packaging callouts, and signage that needs bold legibility at a glance.
The overall tone is fast, confident, and attention-seeking, with a sporty, headline-driven feel. The rounded mass and generous black shape add a friendly, slightly retro flavor while still reading as forceful and modern.
The design appears intended to deliver maximum visual punch with a smooth, rounded sans structure and a consistent italic slant. Its forms prioritize strong silhouettes and energetic rhythm over delicate detail, aiming for display clarity and brandable personality.
Spacing appears built for display rhythm: the letters sit solidly with minimal interior openness, producing a compact, poster-like color. The italic angle is consistent across caps, lowercase, and figures, helping lines of text maintain a strong forward motion.