Sans Normal Tipu 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, sporty, friendly, retro, punchy, playful, impact, approachability, display clarity, brand voice, dynamism, rounded, chunky, soft corners, geometric, compact joins.
This typeface is built from broad, rounded forms with a distinctly chunky silhouette and soft, curved terminals. Curves are generous and elliptical, while straight strokes stay clean and simplified, producing a consistent, heavy rhythm. Counters are relatively tight for the weight, and several letters show subtly pinched joins and wedge-like cuts (notably in diagonals and the ‘S’), adding motion and bite without introducing serif-like detail. Overall spacing and proportions favor impact and big shapes, with a smooth, contemporary outline that remains highly graphic at display sizes.
It performs best in headlines, posters, branding marks, and packaging where maximum presence and a friendly, high-impact voice are needed. It can also fit sports and entertainment graphics, social media titles, and short callouts where its dense weight and rounded geometry help maintain legibility and personality.
The overall tone is energetic and approachable, balancing a sporty, headline-driven punch with a slightly retro, cartoonish friendliness. Its wide, rounded shapes read as confident and extroverted, suited to bold statements rather than quiet text.
The design appears intended to deliver a bold, modern display sans that feels upbeat and accessible, using rounded geometry and compact counters to create a strong, memorable texture. The small angular cut-ins and pinched joins suggest an aim to add dynamism and character while keeping the overall construction simple and robust.
The sample text shows strong word-shape presence and a high ink density that makes it most comfortable at larger sizes. The numerals and round letters emphasize circular geometry, while diagonals (e.g., V/W/X/Y) are cut cleanly to keep forms crisp and stable.