Sans Faceted Abkem 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, sportswear, team branding, signage, industrial, athletic, techy, military, arcade, impact, machined look, sport identity, sign clarity, retro tech, faceted, beveled, angular, octagonal, blocky.
This typeface is built from straight strokes and clipped corners, replacing curves with planar facets that create an octagonal, beveled silhouette across rounds like C, G, O, and 0. Strokes are uniformly heavy with low modulation, producing a compact, sturdy texture. The forms lean on squared terminals, tight apertures, and simplified counters; interior shapes often echo the outer faceting for a consistent, machined look. Lowercase uses similarly angular construction with a single-storey a and g, a compact e, and squared i/j dots, maintaining a coherent rhythm between cases and figures.
It performs best in short, high-impact settings such as headlines, posters, apparel graphics, team or event branding, packaging stamps, and wayfinding or equipment-style signage. The strong angular skeleton holds up well at larger sizes where the faceted detailing becomes a defining feature.
The overall tone feels engineered and hard-edged, suggesting equipment labeling, sport numerals, and retro digital signage. Its sharp facets and dense color convey toughness and efficiency rather than softness or elegance, giving it a decisive, utilitarian voice.
The design appears intended to translate geometric, chamfered forms into a practical display sans, evoking cut corners and manufactured surfaces while keeping letterforms straightforward and legible. The consistent bevel language across letters and numerals suggests a goal of creating an assertive, systematized style for branding and titling.
The faceting is applied systematically, so even diagonals and joins read as cut metal rather than drawn curves. Numerals are particularly sign-like, with 0 and 8 rendered as faceted rings and 1 kept minimal and vertical, supporting quick recognition in display settings.