Sans Normal Ogfi 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Inerta' by Mint Type, 'Daikon' by Pepper Type, 'Aaux Next Wide' by Positype, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, punchy, impact, clarity, friendliness, modernity, visibility, rounded, geometric, clean, sturdy, soft-cornered.
A heavy, rounded sans with smooth curves and broadly consistent stroke thickness. The letterforms lean geometric, with circular counters and generous, soft joins that avoid sharp corners. Proportions feel balanced rather than condensed, with a steady rhythm and clearly defined bowls and apertures; terminals are clean and blunt, giving the face a solid, uniform color in text. Numerals match the same robust, rounded construction, staying visually aligned with the uppercase weight and presence.
Best suited to display roles where bold presence matters: headlines, posters, retail signage, packaging, and brand marks. It can also work for short callouts and UI banners where a friendly but assertive tone is desired, though extended paragraphs will appear visually heavy.
The overall tone is friendly and confident, combining a contemporary, no-nonsense solidity with softened edges that keep it approachable. It reads as upbeat and direct, with enough warmth to feel inviting rather than severe.
The design appears intended to deliver maximum impact with a clean, modern voice, using rounded geometric construction to stay welcoming while remaining strong and highly visible at large sizes.
In the sample text, the strong weight creates dense, high-impact lines, while the rounded geometry helps maintain legibility by keeping counters open and shapes distinct. The design’s consistency across caps, lowercase, and figures reinforces a cohesive, polished system for prominent typography.