Sans Normal Bogoz 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, signage, packaging, headlines, modern, friendly, confident, clean, approachable, legibility, versatility, modern branding, clarity, rounded, geometric, smooth, even, open.
A rounded, geometric sans with smooth curves and firm, even strokes. Letterforms are built from broad circular bowls and simple joins, with a clean, contemporary construction and minimal modulation. Counters are generally open and generous, aiding clarity, while terminals tend to read as softly squared or subtly rounded rather than sharply cut. Overall spacing and rhythm feel steady and neutral, with wide curves in characters like C, G, O, and S balancing more compact, straight-sided forms such as E, F, and H.
It fits well in UI and product contexts where readability and a modern, approachable voice are important, including app interfaces, dashboards, and wayfinding. The sturdy shapes also support branding applications such as packaging and marketing headlines where a clean, contemporary sans is needed.
The font conveys a modern, friendly practicality—confident and direct without feeling harsh. Its softened geometry gives it an approachable tone suited to contemporary interfaces and branding that aims to be clear and welcoming.
The design appears intended as a versatile, contemporary workhorse sans: simple geometric construction, softened details, and clear counters combine to deliver an approachable tone with dependable legibility across sizes.
The numerals follow the same rounded, contemporary logic, with broad curves and sturdy verticals that keep them prominent in text and display. Lowercase forms appear straightforward and highly legible, favoring clean silhouettes over stylized quirks.