Slab Unbracketed Dama 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: labels, packaging, posters, headlines, signage, industrial, utilitarian, technical, retro, durability, clarity, industrial tone, geometric styling, square serif, octagonal curves, boxy, sturdy, high contrast corners.
A sturdy slab-serif design with largely monoline strokes and crisp, unbracketed serifs that terminate in square blocks. Curves are tightened into chamfered, octagonal forms—especially in round letters—creating a geometric, machined silhouette. Proportions skew narrow-to-moderate with compact counters and a consistent, even rhythm across uppercase, lowercase, and numerals. The overall drawing favors straight stems, flat terminals, and hard corners, producing a firm, engineered texture in text.
Well-suited to labels, packaging, and signage where a robust, authoritative slab presence helps text hold up against busy backgrounds. It also works for headlines, posters, and editorial callouts that want a technical or industrial accent while staying legible in short paragraphs.
The face communicates a practical, no-nonsense tone with an industrial edge. Its angular rounding and squared serifs add a retro technical flavor reminiscent of stenciled labeling and equipment typography, while remaining clear and direct in longer settings.
The design appears intended to merge classic slab-serif sturdiness with a more geometric, machined finish. By using sharp, square serifs and chamfered curves, it aims to deliver a functional, hardware-like voice that stays consistent across letters and figures.
Lowercase forms keep a simple, workmanlike construction with minimal modulation, and the numerals echo the same chamfered geometry for a cohesive alphanumeric set. The dense, blocky details and tight apertures make it feel best when given a bit of space or used at display-to-text crossover sizes where the cornering reads cleanly.