Sans Normal Obnuw 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nietos' by Melvastype and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, retro, approachable, impact, approachability, display clarity, geometric simplicity, rounded, chunky, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and soft, slightly squarish curves. Strokes stay consistently thick, with compact counters and sturdy joins that keep shapes from feeling delicate. The lowercase is simple and geometric, with a single-storey ‘a’ and ‘g’, a short, squared t-crossbar, and generally blunt terminals; diagonals (v/w/x/y) read as strong wedges rather than sharp hairlines. Numerals are similarly weighty and open, with an oval ‘0’ and robust, blocky construction that holds up well at display sizes.
This face is well suited to headlines, posters, and high-impact messaging where bold shapes need to be recognized quickly. It can work effectively for branding, packaging, and storefront or wayfinding signage, especially in short bursts of copy. For longer text blocks, generous line spacing helps maintain clarity.
The overall tone is confident and upbeat, leaning friendly rather than formal. Its roundness and dense color give it a playful, slightly retro retail feel, while the steady rhythm keeps it readable and straightforward.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometric voice. By keeping stroke weight consistent and forms broad, it aims for strong legibility at large sizes and a distinctive, approachable presence in display typography.
In text settings the font produces a very dark, even typographic color, making it best where punch and presence are desired. The wide stance and tight inner spaces can make long passages feel heavy, but headings and short lines look solid and stable.