Slab Contrasted Ulme 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ITC Bookman' by ITC and 'Bookman Old Style' and 'Bookman Old Style Paneuropean' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, signage, western, vintage, robust, confident, playful, impact, nostalgia, display, stability, attention, slab serif, bracketed, rounded corners, soft terminals, bulky.
A heavy slab-serif with compact, blocky forms and bracketed slabs that read as sturdy and slightly rounded rather than razor-sharp. Strokes are thick with modest modulation, and counters are relatively open for the weight, giving the letters a punchy, readable silhouette. Curves (C, G, O, S) feel full and slightly squarish, while joins and terminals show softened corners that keep the texture from becoming harsh. Numerals are bold and prominent with broad proportions and strong slab anchoring.
Best suited for display contexts where strong presence is needed: posters, headlines, branding, packaging, and signage. It can also work for short blurbs or pull quotes at larger sizes, where the heavy texture and slab details remain crisp and intentional.
The overall tone is bold and assertive with a nostalgic, poster-like character. Its slab structure and softened detailing evoke classic print vernacular—part old-time advertising, part Western display—while still feeling friendly and approachable rather than severe.
The design appears intended to deliver maximum impact with a classic slab-serif voice, balancing rugged, attention-grabbing shapes with softened brackets for a more inviting feel. It prioritizes bold readability and a distinctive vintage personality for branding and editorial display.
The sample text shows a dense, dark typographic color with strong word shapes and clear punctuation, suited to impactful settings. Wide capitals and pronounced slabs create a steady horizontal rhythm, and the ampersand matches the same chunky, traditional flavor.