Sans Normal Isgy 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Litho Display' by Arkitype, 'ATC Duel' by Avondale Type Co., 'Akzidenz-Grotesk Next' by Berthold, 'Cogney' by Maulana Creative, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, and 'Hofmann Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, sturdy, friendly, retro, playful, confident, impact, approachability, display strength, retro feel, brand presence, rounded, blocky, soft corners, compact counters, high impact.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are consistently thick with softly curved joins and squared-off terminals, giving letters a blocky silhouette without feeling sharp. Counters are relatively tight (especially in B, a, e, and g), and curves in C, G, O, and S read as smooth, geometric bowls rather than calligraphic forms. The overall spacing and shapes emphasize mass and stability, producing dense word images with strong legibility at display sizes.
Best suited to high-impact display work such as headlines, posters, packaging, and brand marks where a dense, confident word shape is an asset. It also fits energetic campaigns (sports, retail, entertainment) and large UI banners or hero text where clarity and presence matter more than delicate detail.
The tone is bold and approachable, combining a classic, poster-like solidity with a friendly softness from the rounded construction. It feels energetic and upbeat rather than austere, lending a slightly retro, pop-forward character to headlines and short bursts of copy.
The design appears aimed at delivering maximum visual punch with a friendly, rounded geometric feel, prioritizing bold readability and a cohesive, weighty texture in both all-caps and mixed-case settings.
Uppercase forms read especially architectural and uniform, while lowercase retains the same chunky logic, keeping mixed-case text visually consistent. Numerals share the same wide, rounded structure, maintaining an even color and strong presence in layouts where type needs to carry weight.