Sans Normal Maduy 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Resident' by Fenotype, 'Latino Gothic' by Latinotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, promotional ads, sporty, punchy, energetic, retro, confident, impact, speed cueing, brand presence, display clarity, slanted, blocky, rounded, compact counters, ink-trap feel.
A heavy, slanted sans with broad proportions and a compact, muscular silhouette. Strokes are thick and clean with softly rounded curves, while many joins and terminals taper into sharp, angled cuts that create an ink-trap-like notch in places. Counters are relatively tight and apertures are fairly closed, giving the letters a dense, high-impact texture. The numerals and capitals share the same forward-leaning, streamlined construction, producing a consistent, fast rhythm across lines of text.
This font is well suited to headlines, poster typography, sports and esports branding, and promotional layouts where a sense of motion and power is desirable. It also works for packaging or labels that need a compact, high-contrast word shape at larger sizes, but is likely best reserved for display roles rather than long-form reading.
The overall tone is energetic and assertive, with a sporty, speed-driven attitude. Its bold slant and sculpted cuts evoke a retro athletic or motorsport vibe, reading as confident and attention-grabbing rather than delicate or formal.
The design appears intended to deliver a fast, forceful display voice by combining a forward slant, wide stance, and sculpted terminals that enhance speed cues while keeping the letterforms friendly through rounded geometry.
The design balances rounded bowls with angular, wedge-like terminals, creating a dynamic tension between smooth curves and sharp cuts. Spacing appears tuned for display impact, with a tight internal color that stays cohesive in longer words and headlines.