Sans Normal Magev 3 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'HD Colton' by HyperDeluxe, 'Prachason Neue' by Jipatype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, playful, impact, momentum, friendliness, modernity, display, rounded, oblique, soft corners, punchy, compact counters.
A heavy, right-leaning sans with rounded geometry and softened corners. Strokes are consistently thick and smoothly curved, with broad, open shapes and a forward slant that creates motion across lines. The lowercase shows a tall x-height and compact counters, while capitals stay wide and stable; overall spacing feels generous enough for display use without looking airy. Numerals follow the same bold, rounded construction, staying clear and uniform in color.
Well suited to short, high-impact settings like headlines, posters, logos, and branded messaging where speed and confidence are part of the voice. It can also work on packaging or product graphics that need bold readability with a friendly, rounded finish.
The design reads as assertive and fast, with an athletic, headline-ready personality. Its rounded forms keep the tone friendly rather than aggressive, balancing impact with approachability.
Likely designed to deliver maximum visual impact in a modern sans while emphasizing motion and approachability. The combination of strong weight, rounded construction, and forward slant suggests a focus on energetic display typography for contemporary branding contexts.
Diagonal terminals and the oblique posture add a strong sense of momentum, especially in words with repeated verticals and curves. The bold weight produces a dense typographic color that works best when given room to breathe in layouts.