Sans Normal Memoj 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Rock Star' by AlfaBravo, 'Molde' by Letritas, 'Vinila' by Plau, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, playful, punchy, confident, retro, impact, motion, display, attention, slanted, heavy, rounded, blunt, compact.
A heavy, right-slanted sans with rounded contours and blunt, sheared terminals that give strokes a cut-off, aerodynamic finish. Counters are generally open and circular, with a steady rhythm and minimal modulation, producing dense, high-impact word shapes. The lowercase shows single-story forms and sturdy joins, while the caps lean toward broad, geometric silhouettes with softened corners and short crossbars. Numerals follow the same chunky construction, reading clearly at display sizes with a strong, unified texture.
Best suited to large-scale applications where strong presence is needed: headlines, posters, promotional graphics, and bold brand marks. It can also work well for packaging and apparel-style graphics where a dynamic, energetic tone is desirable.
The overall tone is energetic and assertive, with a friendly, slightly retro voice. Its forward lean and thick shapes suggest motion and immediacy, making the type feel bold, upbeat, and attention-grabbing rather than formal or quiet.
The design appears intended to deliver maximum impact with a sense of speed and friendliness, combining geometric roundness with aggressively cut terminals for a contemporary display look. It prioritizes bold, compact word shapes and clear silhouettes for attention-first typography.
The slant is consistent across upper- and lowercase, and the squared-off cuts at terminals create a distinctive, engineered feel. Spacing appears tuned for headline impact, with substantial black mass and tight interior whitespace that benefits from ample line spacing in longer settings.