Sans Normal Itroy 5 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Balgin' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, playful, confident, punchy, retro, impact, motion, approachability, headline focus, brand voice, rounded, soft corners, bulky, slanted, bouncy.
A heavy, forward-slanted sans with broad, rounded forms and softly squared terminals. Lettershapes are built on compact ovals and wide bowls, with noticeable shearing that creates angled joins and wedge-like endings in places. Curves stay smooth and full, while corners are subtly sharpened by the slant, producing a dynamic, slightly compressed rhythm. Counters are relatively tight for the weight, and the overall texture reads dense and energetic in lines of text.
Best suited to display settings where immediacy and personality matter: headlines, posters, product packaging, event graphics, and athletic or lifestyle branding. It also works well for short UI promos or social graphics where the slanted stance can signal speed and emphasis, while long-form text will feel dense at smaller sizes.
The tone is upbeat and assertive, combining friendly roundness with a fast, sporty lean. Its chunky silhouettes and bouncy spacing feel contemporary yet faintly retro, giving headlines a lively, attention-grabbing voice.
The design appears intended to deliver high-impact, motion-driven typography with approachable, rounded construction. It prioritizes bold presence and quick readability in large sizes, using a pronounced slant and wide, full bowls to project energy and confidence.
Distinctive details include a single-storey “a” and “g,” a compact, rounded “e,” and numerals with broad, stable shapes that favor impact over delicacy. The italic angle is strong enough to create motion even at large sizes, and the boldness keeps internal spaces from feeling airy.