Sans Normal Lored 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Crossten Soft' by Emre Güven, 'Matt' by Fontfabric, 'Ghino' by Fontmachine, 'Morandi' by Monotype, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, modern, energetic, impact, momentum, approachability, modernity, rounded, compact, soft corners, high-ink, slanted.
A heavy, right-slanted sans with rounded construction and compact, sturdy proportions. Strokes are thick and consistent, with softly curved joins and terminals that keep the dense weight from feeling harsh. Round letters (O, C, G) are smooth and full, while diagonals and arms (A, K, R, Y) are broad and confident, creating a strong forward rhythm. Counters are relatively tight in letters like B, P, and R, and the overall spacing reads solid and headline-oriented.
Best suited for headlines, display copy, and short bursts of text where strong emphasis and momentum are desired. It works well for branding and packaging that benefits from a friendly, high-impact voice, and for sporty or action-oriented promotional materials.
The overall tone is energetic and approachable, pairing bold impact with rounded warmth. The slant adds motion and urgency, giving it a sporty, promotional feel rather than a formal or editorial one.
This design appears intended to deliver maximum impact with a smooth, contemporary sans structure, using a consistent slant and rounded geometry to communicate speed, confidence, and approachability in display settings.
Letterforms show a consistent, slightly condensed visual footprint and a uniform stroke color that holds up well at large sizes. The lowercase has a straightforward, contemporary feel with simple, single-storey shapes where applicable, supporting a clean, modern texture in continuous text.