Sans Normal Ardig 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'HF HySans' by HyFont Studio, 'LCT Picon' by LCT, 'Brahma Rounded' by Tall Chai, 'TT Norms Pro' by TypeType, 'Hartwell' by W Type Foundry, and 'Pln Hyeonbatang' by Ziwoosoft (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, functional, versatility, legibility, clarity, modernity, neutrality, geometric, monolinear, rounded, open apertures, even rhythm.
A clean sans serif with a largely geometric construction and smooth, continuous curves. Strokes appear monolinear with minimal contrast, producing an even color in text. Bowls and rounds are generous and close to circular, while terminals are mostly straight and crisp, giving the design a tidy, contemporary finish. Counters are open and legible, and spacing feels balanced, creating a steady rhythm across both uppercase and lowercase. Numerals follow the same straightforward logic with simple, readable forms.
Well-suited for interface typography, product and corporate communication, and general-purpose branding where clarity and neutrality are priorities. It should also work reliably for signage and editorial subheads, delivering a consistent texture at a wide range of sizes.
The overall tone is modern and neutral, with a friendly clarity that feels utilitarian rather than expressive. Its restrained shapes and even texture suggest a dependable, everyday voice suited to broad communication.
The design appears intended as a versatile, workhorse sans that prioritizes legibility and visual consistency. Its geometric leaning and restrained detailing aim to provide a contemporary, unobtrusive typographic foundation across print and digital contexts.
Round letters like C, O, and G read smooth and stable, while diagonals (A, V, W, X, Y) feel crisp and consistent. The lowercase maintains a clear, uncluttered silhouette, supporting comfortable reading in continuous text.