Sans Normal Arlah 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Articulo' by Gilar Studio and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, modern, neutral, clean, friendly, versatility, clarity, contemporary tone, everyday readability, geometric, rounded, open counters, even rhythm, minimal.
A clean sans with geometric underpinnings and gently rounded curves. Strokes are monolinear with smooth joins and open apertures, producing clear counters and an even typographic color. The uppercase set is simple and spacious, with circular O/C forms and a straightforward G; the lowercase keeps a compact, contemporary structure with a two-storey a and single-storey g. Numerals are rounded and consistent, with a smooth, continuous figure 3 and a balanced 8.
This face fits well in interfaces, product branding, and general-purpose editorial design where a contemporary sans is needed. Its open counters and steady rhythm support comfortable reading in paragraphs, while the simple geometry also holds up in headings and wayfinding-style applications.
The overall tone is modern and neutral, leaning friendly due to its round geometry and open forms. It reads as confident and unobtrusive rather than expressive, making it suitable when clarity and a contemporary feel are the priority.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel modern, but moderated with open shapes and comfortable spacing for everyday readability.
Verticals and curves maintain consistent thickness, and terminals are cleanly cut, contributing to a crisp screen-and-print presence. Proportions are well balanced between caps and lowercase, and spacing appears comfortable in running text.