Sans Normal Vidoz 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Muller' by Fontfabric, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, sportswear, dynamic, sporty, modern, confident, friendly, energy, clarity, approachability, impact, slanted, rounded, soft corners, compact, high legibility.
A slanted sans with rounded, softened terminals and sturdy, even stroke weight. The forms are built from broad curves and simple geometry, with open counters and a compact, slightly condensed feel in many letters. Curves stay smooth and consistent across the set, while diagonals and joins are kept clean, giving the alphabet a steady rhythm in both capitals and lowercase. Numerals follow the same forward-leaning structure and rounded finishing, producing a cohesive, energetic texture in text.
Well suited to branding and headlines where a sense of motion and modernity is desired, as well as posters, packaging, and promotional graphics. Its even texture and open shapes also make it workable for short passages, UI callouts, and signage when used at comfortable sizes.
The overall tone is active and contemporary, with a forward-leaning posture that reads as fast and purposeful. Rounded details keep it approachable rather than aggressive, balancing assertiveness with a friendly, accessible voice.
The design appears intended to deliver a clean, contemporary sans voice with built-in momentum, pairing robust strokes with rounded finishing to stay friendly and legible. It prioritizes consistency and impact across letters and figures for versatile display-led typography.
In the text sample the italic angle is pronounced enough to create momentum, but spacing remains stable and readable at display sizes. The design avoids sharp calligraphic contrast, so it holds a uniform color and maintains clarity across mixed-case settings and punctuation.