Sans Normal Abmey 21 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aaux Next' and 'Aaux Next Wide' by Positype and 'Aaux' by T-26 (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, captions, modern, clean, dynamic, friendly, neutral, emphasis, clarity, modernity, approachability, utility, slanted, rounded, open counters, humanist, crisp.
This typeface is a slanted sans with smooth, rounded curves and largely monolinear strokes. Capitals are broad and simple with open apertures (notably in C, G, and S) and gently squared terminals that keep the texture crisp rather than soft. Lowercase forms are compact and readable, with single-storey a and g, a curved-shoulder r, and an l that reads as a plain, straight stroke. The italic construction leans consistently, creating a steady rhythm across words, while the numerals are straightforward and proportional, matching the letterforms’ rounded geometry.
It works well for interface copy, product and marketing text, and editorial sidebars where an italic voice is needed without sacrificing clarity. The open shapes and steady rhythm support short paragraphs and captions, while the clean, rounded construction also suits contemporary branding and logo lockups that want a modern, approachable slant.
The overall tone is contemporary and practical, with a forward-leaning energy that feels efficient and active. Rounded forms and open counters keep it approachable and clear, making it feel more friendly than technical while remaining restrained and professional.
The design appears intended as a clear, general-purpose italic sans that combines modern rounded geometry with a readable, humanist flow. Its goal seems to be providing an energetic emphasis style that stays neutral and legible across a range of everyday communication contexts.
The slant is emphasized enough to read distinctly as italic in both headings and text, and the wide, circular bowls (especially in O/Q and 0/8/9) give the design a smooth, even color. Diagonal letters like K, V, W, X, and Y feel sharp and energetic against the otherwise rounded construction, adding a subtle sense of motion.