Sans Normal Kebud 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Frutiger' by Linotype and 'Kyrial Sans Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, dynamic, contemporary, confident, emphasis, impact, speed, modern branding, display strength, slanted, rounded, compact, smooth, punchy.
A heavy, forward-slanted sans with smooth, rounded contours and predominantly closed, compact counters. Strokes stay largely uniform, producing a dense, high-impact texture, while curves are generously radiused to avoid sharp joins. The italic construction is built into the forms rather than being a simple oblique, giving letters a lively, aerodynamic rhythm; terminals are clean and simply cut, and spacing reads steady and controlled in text.
Best suited for short-to-medium text at display sizes where slanted emphasis and heavy color are desired—headlines, posters, sports and event branding, packaging callouts, and bold signage. It can also work for brief UI labels or marketing banners when a strong, energetic voice is needed.
The overall tone is energetic and assertive, with a fast, sporty feel that emphasizes momentum and impact. Its bold, rounded shapes project confidence and immediacy, leaning more toward contemporary display styling than quiet neutrality.
The design appears intended to deliver maximum impact with a built-in sense of speed: a bold italic voice that stays smooth and friendly through rounded geometry while remaining forceful and attention-grabbing.
Uppercase forms feel sturdy and block-like with softened corners, while the lowercase maintains the same compact, weighty color with clear differentiation between similar shapes (notably the tails and bowls on characters like q, g, and y). Numerals match the same heavy, rounded construction, with particularly full, closed forms on 6/8/9 that reinforce the dense color.