Sans Normal Likid 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, 'Neue Frutiger Cyrillic' and 'Neue Frutiger Paneuropean' by Linotype, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, energetic, confident, modern, punchy, impact, speed, emphasis, branding, headline strength, slanted, rounded, bulky, compact, sturdy.
This typeface is a heavy, right-slanted sans with rounded, closed forms and broad, smooth curves. Strokes are consistently thick with minimal contrast, producing dense counters and strong black shapes. Terminals are largely blunt and slightly softened, while diagonals and joins stay clean and simplified for impact. The overall rhythm is compact and forward-leaning, with sturdy uppercase proportions and a sturdy, readable lowercase that maintains clear silhouettes at display sizes.
It performs best in short to medium-length display settings where the bold, slanted shapes can deliver strong visual punch—such as headlines, posters, sports-related branding, packaging callouts, and promotional graphics. For longer text, the dense weight and tight interior spaces suggest using generous size and spacing to maintain clarity.
The overall tone is assertive and fast, with a sporty, contemporary feel driven by the strong weight and italic momentum. It reads as upbeat and promotional, emphasizing urgency and confidence rather than subtlety or refinement.
The design appears intended to provide a high-impact italic sans for attention-grabbing typography, balancing rounded, friendly geometry with an aggressive forward slant. Its simplified, heavy construction prioritizes immediacy and consistency across letters and figures for branding and display use.
Letterforms favor simple geometric construction: round characters stay broadly oval, and straight-sided glyphs like E/F/T keep wide, stable strokes. The numerals match the same chunky, slanted voice, with large bowls and minimal detailing that keeps them visually consistent in headlines.