Sans Normal Biluv 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry, 'Whitney' by Hoefler & Co., 'Halifax' by Hoftype, 'JAF Domus Titling' by Just Another Foundry, 'Linotype Aroma No. 2' by Linotype, 'Adagio Sans' by Machalski, 'PF Diplomat Sans' by Parachute, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, modern, cheerful, soft, approachability, impact, clarity, modernity, rounded, geometric, sturdy, clean, open.
This typeface is a heavy, rounded sans with smooth, geometric construction and generously curved terminals. Strokes stay consistent in thickness, with broad counters and open apertures that keep forms clear at display sizes. The lowercase shows simple, single-storey shapes (notably the a and g) and a compact, solid rhythm; the dot on i/j reads as a small diamond-like mark. Figures are sturdy and slightly playful in silhouette, matching the rounded character of the letters.
Best suited to headlines and short text where its rounded heft can carry a message with clarity and warmth. It works well for branding and packaging that wants a modern, friendly voice, and for signage or promotional graphics where bold letterforms need to read quickly.
The overall tone is friendly and contemporary, with a confident, easygoing presence. Its rounded geometry and chunky weight feel approachable and informal, lending a light, upbeat personality without becoming novelty-driven.
The design appears intended to deliver a robust, contemporary sans with softened geometry for approachability. It prioritizes clear silhouettes and high visual presence, aiming for versatile display use with a personable, upbeat feel.
The design leans on circular and near-circular bowls (C, O, Q, 0, 8) and smooth joins, producing an even texture in words. In the sample text, the weight and wide curves create strong headline impact, while spacing remains open enough to preserve legibility in short blocks.