Sans Normal Kubuh 17 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, contemporary, dynamic, clean, impact, momentum, modernity, clarity, oblique, slanted, geometric, rounded, compact.
A heavy, oblique sans with broad proportions and compact internal counters. Letterforms lean consistently to the right with smooth, round bowls and mostly straight, sturdy stems that keep stroke modulation minimal. Curves are generous and open (notably in C, G, O, Q), while joins and terminals read as clean and modern rather than calligraphic. Lowercase is simple and sturdy with a single-storey a and g, a round i/j dot, and a wide, stable overall rhythm; numerals share the same solid, rounded construction.
This font is well suited to short, high-impact settings such as headlines, posters, sports and event graphics, and bold brand statements. It can also work for packaging and promotional copy where a compact, energetic sans is needed, though the dense counters suggest it will be most comfortable at medium-to-large sizes.
The overall tone is energetic and forward-leaning, pairing a confident, athletic presence with a straightforward, contemporary clarity. Its strong mass and oblique stance give it a sense of motion and urgency without feeling decorative.
The design appears intended to deliver a modern, speed-oriented sans voice: strong, compact shapes with a consistent oblique angle that reads quickly and projects confidence. The simple geometric construction prioritizes punch and cohesion across letters and figures.
Spacing appears even and geared toward headline use, with thick strokes and tight counters creating high visual density. The slant is pronounced but uniform, helping long lines of text maintain a cohesive directional flow.