Sans Normal Idmar 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, lively, approachable, modern, warmth, clarity, informality, motion, modernity, rounded, soft terminals, slanted, handwritten feel, open counters.
A slanted sans with rounded, softly tapered terminals and smooth, continuous curves. The forms are largely monoline with gentle modulation, favoring open apertures and circular/elliptical construction in letters like C, O, and e. Uppercase shapes are clean and simplified, while the lowercase introduces more fluid, handwritten-like joins and descenders, creating a slightly informal rhythm. Numerals follow the same rounded logic with straightforward, highly legible silhouettes.
It suits interface labels, short-form editorial typography, and brand systems that want an approachable voice. The slanted construction also works well for packaging, posters, and headlines where a sense of motion and friendliness helps carry the message, while remaining readable in multi-line settings.
The overall tone is friendly and relaxed, with a light, conversational energy. The steady slant and rounded endings keep it personable rather than technical, making it feel contemporary and welcoming without becoming overly playful.
The design appears intended to provide an easygoing italic sans for everyday communication, combining geometric roundness with a lightly human, handwritten cadence. It aims for clarity and warmth, offering a distinctive slanted texture that can add personality to both display and text applications.
Stroke endings tend to resolve with subtle rounding rather than sharp cuts, which softens texture in longer passages. The sample text shows consistent spacing and a smooth italic flow that stays readable at paragraph sizes.