Sans Normal Dedev 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, signage, branding, editorial, clean, neutral, modern, friendly, readability, versatility, clarity, neutrality, rounded, open counters, soft terminals, geometric.
A clean sans with rounded construction and softly finished terminals. Strokes are even and smooth, with open counters and generous apertures that keep letters readable at text sizes. Uppercase forms feel simple and geometric, with balanced proportions and restrained curves; the lowercase follows the same logic with straightforward, single-storey shapes where applicable and minimal modulation. Overall spacing appears comfortable and consistent, producing an orderly rhythm in paragraphs and in the A–Z/a–z/0–9 set.
It suits interface labels and product UI where clarity and consistency are important, and it also holds up well in longer passages thanks to its open shapes and steady rhythm. The simple, rounded forms can support contemporary branding and wayfinding, and it can serve as a dependable sans for editorial layouts that need a neutral voice.
The font reads as modern and approachable, with a quiet, utilitarian tone. Its rounded geometry and lack of sharp details give it a friendly, non-authoritarian feel while staying neutral enough for general-purpose design.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and smooth geometry. Its forms aim for a modern, approachable neutrality suitable for both display headlines and day-to-day text.
Numerals follow the same rounded, evenly weighted logic as the letters, with clear distinctions between similarly shaped forms. Diacritics and punctuation shown in the sample text sit cleanly and unobtrusively, supporting continuous reading without drawing attention to themselves.