Sans Normal Lanuh 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra and 'Graphie' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, momentum, attention, modernity, simplicity, oblique, blocky, rounded, geometric, compact.
A heavy, oblique sans with broad proportions and a sturdy, geometric construction. Strokes stay largely uniform, with rounded corners and smooth curves that keep the weight from feeling harsh. Counters are fairly open for the style, while terminals are blunt and clean, producing a dense, high-impact texture in words. The slant is consistent across caps, lowercase, and numerals, giving lines a strong forward motion and a cohesive rhythm.
Best suited to headlines, short statements, and bold branding where immediacy and visibility matter. It performs well for sports and fitness identities, promotional graphics, packaging callouts, and large-scale signage that benefits from a forward-leaning, energetic voice. Use more generous spacing and larger sizes when setting longer lines to keep the dense texture comfortable to read.
The overall tone is energetic and assertive, with a sporty, contemporary feel. Its wide stance and bold silhouettes read as confident and attention-grabbing, suggesting speed and momentum without becoming overly aggressive. The rounded shaping adds approachability to an otherwise forceful voice.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, combining a consistent oblique angle with broad, rounded forms for a fast, modern look. It aims to communicate momentum and confidence while remaining clean and accessible in display contexts.
The lowercase is built with simple, single-storey forms (notably a and g), reinforcing a functional, modern character. Numerals appear similarly robust and straightforward, matching the letterforms for cohesive display use. In paragraph-like settings the weight and slant create a strong graphic color that prioritizes impact over subtlety.