Sans Superellipse Hidos 1 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Coastal' by Arkitype, 'Miguel De Northern' by Graphicxell, 'Duotone' by Match & Kerosene, and 'Denso' by Stefano Giliberti (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports branding, industrial, headline, assertive, compact, retro, space saving, impact, clarity, utilitarian, condensed, blocky, rounded corners, vertical stress, high impact.
A condensed, heavy sans with compact proportions and a squared-off construction softened by rounded corners. Strokes are uniformly thick with minimal modulation, producing dense counters and strong vertical emphasis. Curves resolve into superellipse-like bowls, and terminals are clean and abrupt, keeping the silhouettes crisp even at tight widths. Spacing appears economical, reinforcing a stacked, poster-like rhythm in both caps and lowercase.
This font is well suited to short, high-impact copy such as posters, headlines, large labels, and wayfinding where space is limited but presence is required. It also fits branding systems that need a compact display voice for packaging, sports, or industrial-themed identities.
The overall tone is forceful and no-nonsense, with a slightly retro, industrial flavor. Its compressed width and weight create urgency and authority, reading like signage or bold editorial display rather than conversational text.
The design appears intended to deliver maximum visual weight in minimal horizontal space, using rounded-rectangle geometry to stay friendly enough while remaining strongly utilitarian. Consistent stroke thickness and simplified forms prioritize bold legibility and a solid typographic “block” on the page.
The uppercase set feels especially architectural, while the lowercase maintains the same compact, squared-round logic for continuity. Numerals follow the same blocky, condensed pattern, aiming for uniform color and punch in mixed alphanumeric settings.