Sans Normal Efgem 8 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui, posters, packaging, modern, airy, clean, neutral, elegant, contemporary voice, clean readability, editorial motion, brand neutrality, system versatility, humanist, open, rounded, streamlined, minimal.
A slender, forward-leaning sans with open apertures and gently rounded bowls. Curves are smooth and continuous, while terminals are mostly clean and unembellished, giving the forms a streamlined, contemporary look. Proportions feel horizontally generous, with broad round letters (C, O, Q) and a relaxed overall rhythm; the lowercase shows a single-storey a and g, reinforcing a more informal, humanist construction. Numerals are simple and legible, matching the same restrained stroke treatment and rounded geometry.
Well-suited to contemporary branding systems, editorial headlines and pull quotes, and clean marketing materials where a subtle sense of motion is desirable. Its open forms and restrained detailing also make it a good candidate for interface typographic accents, short paragraphs, and product communication that benefits from a light, polished tone.
The overall tone is modern and unobtrusive, with an airy refinement that reads as calm and polished. The slant adds motion and a mild editorial energy without becoming expressive or decorative, making the voice feel contemporary and professional.
The design appears intended to provide a modern italic sans that stays clean and versatile, balancing geometric smoothness with slightly humanist letter shaping. It aims for clarity and a refined texture in both single words and running text, offering a contemporary voice without ornament.
Counters are spacious and the joins are smooth, helping maintain clarity in the sample text at larger sizes. The slanted construction is consistent across uppercase, lowercase, and figures, creating a cohesive texture in continuous reading.