Sans Normal Umruh 2 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, editorial display, packaging, minimal, clean, modern, airy, refined, modern clarity, spaciousness, minimalism, approachability, open, rounded, geometric, monoline, low stress.
A very open, horizontally expansive sans with rounded geometry and clean, uninterrupted curves. Strokes are mostly even with subtle modulation, and terminals are smooth and neatly resolved, giving counters plenty of white space. Uppercase forms feel tall and spacious, while the lowercase maintains a straightforward, contemporary construction with simple bowls and a single-storey “g.” Numerals follow the same restrained, rounded logic, with generous widths and calm spacing that favors legibility at larger sizes.
Best suited to display settings where its width and openness can be a feature: brand wordmarks, magazine headings, posters, and packaging. It can also work for short editorial passages or pull quotes when a light, spacious texture is desired and line length is managed accordingly.
The overall tone is modern and uncluttered, with an airy, gallery-like calm that reads as sophisticated rather than loud. Its wide stance and rounded forms suggest a friendly neutrality—polished, contemporary, and gently approachable.
Likely designed to deliver a clean, contemporary sans voice with generous proportions and a soft, rounded finish. The emphasis appears to be on clarity and a refined, minimalist presence, prioritizing smooth geometry and an airy reading texture over compact efficiency.
The design emphasizes openness and regularity: wide counters, long horizontals, and smooth circular shapes create an even rhythm across words. The sample text shows consistent color and clear word shapes, especially in round letters and wide capitals, while the light stroke weight keeps paragraphs feeling spacious.