Sans Superellipse Jusi 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Digital Sans Now' by Elsner+Flake (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, retro, futuristic, tech, playful, impact, clarity, modernity, distinctiveness, cohesion, rounded, blocky, squared, compact, modular.
This typeface is built from chunky, rounded-rectangle strokes with superelliptical corners and large, simplified counters. Curves are squarish rather than circular, and many joins are softly radiused, creating a consistent “molded” feel across the set. Terminals are blunt and flat, with minimal stroke modulation; proportions lean toward broad, stable letterforms and generous internal shapes for a heavy weight. Spacing and sidebearings read steady in text, while distinctive, geometric construction gives letters a slightly modular rhythm.
Best suited to display applications where impact and silhouette matter: headlines, posters, logo wordmarks, product packaging, and bold signage. It can also work for short UI labels or titles in tech and entertainment contexts, but its heavy, blocky construction makes it less appropriate for long-form reading at small sizes.
The overall tone feels robust and synthetic—part sports signage, part sci‑fi interface. Its rounded corners soften the mass, adding a friendly, toy-like quality despite the strong, imposing color on the page. The result is confident and attention-grabbing, with a clear retro-tech flavor.
The design appears intended to deliver maximum visual weight with a cohesive rounded-rectilinear system, balancing toughness with approachable softness. Its simplified geometry and squared curves suggest an aim toward strong recognition and a distinctive, contemporary-retro voice in branding and display typography.
Counters tend to be rectangular and vertically oriented, and the punctuation and dots (such as on i/j) appear as compact, rounded squares that match the broader geometry. Numerals are similarly blocky and simplified, designed to read clearly at display sizes with strong silhouette recognition.