Sans Normal Logan 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'DIN Next', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype; 'PF DIN Text' by Parachute; and 'Core Sans D', 'Core Sans DS', 'Core Sans E', and 'Core Sans R' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, modern, impact, motion, display, modernity, approachability, oblique, blocky, rounded, compact, heavy.
A heavy, oblique sans with compact proportions and a tight, forward-leaning stance. Strokes are thick and largely monolinear, with rounded joins and softened corners that keep the shapes from feeling rigid. Counters are relatively small, apertures are fairly closed, and curves are built from broad, smooth arcs, giving letters like C, O, and S a sturdy, continuous feel. Terminals tend to be blunt and squared-off, and the numerals match the letters’ weight and slant for a consistent rhythm in mixed settings.
Best suited for display work where strong presence is needed—headlines, posters, brand marks, packaging, and promotional graphics. It also fits sports and active-lifestyle communications, where the oblique angle reinforces speed and energy.
The overall tone is assertive and kinetic, with a strong sense of motion from the slant and mass. It reads as contemporary and performance-oriented, projecting confidence and impact rather than delicacy or formality.
Likely designed to deliver maximum visual impact with a streamlined, modern sans structure, combining a forward slant with rounded geometry for a bold, approachable display voice.
The design emphasizes bold silhouettes and dense color on the line; in longer passages it will feel loud and attention-grabbing. The slanted construction and tight counters make it especially effective when given generous spacing and used at larger sizes.