Sans Normal Ardiz 12 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Power' by Power Type (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, presentations, clean, modern, neutral, technical, friendly, legibility, versatility, modernity, clarity, geometric, monolinear, open apertures, rounded, crisp.
A clean sans with largely monolinear strokes and gently rounded curves, built around circular and elliptical forms. Proportions are on the wider side with generous counters and open apertures, aiding clarity at text sizes. Terminals are mostly straight and crisp, while joins and curves stay smooth and consistent, giving the design a calm, even texture across lines. Figures follow the same simple construction, with clear, open shapes and minimal ornament.
Well-suited for interface typography, product and SaaS branding, and general-purpose print or web use where clarity and a contemporary tone are needed. The wide proportions and open counters make it a solid choice for headings and short-to-medium text, and it should also perform well in signage and presentation graphics.
The overall tone is modern and neutral, with a straightforward, contemporary voice. Its smooth geometry and open forms read as approachable while still feeling precise and slightly technical, making it adaptable rather than expressive or stylized.
The design appears intended as a versatile, modern workhorse sans: simple geometry, consistent stroke behavior, and open internal spaces prioritizing legibility and a clean contemporary feel across both display and text applications.
The uppercase set maintains a steady rhythm and clear silhouettes, while the lowercase keeps a simple, readable structure with rounded bowls and unobtrusive details. Spacing in the sample text appears comfortable and even, reinforcing a tidy, utilitarian rhythm in paragraphs.