Sans Normal Arruj 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'RF Dewi' by Russian Fonts, 'Mynor' and 'NeoGram' by The Northern Block, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: branding, signage, ui, headlines, posters, modern, neutral, clean, corporate, friendly, clarity, versatility, modernity, approachability, system design, geometric, rounded, monoline, open, spacious.
A clean sans with largely geometric construction and softly rounded joins. Strokes are even and steady, producing a calm, consistent color in text. Proportions are broad with generous letterwidths and open counters; bowls and rounds (O, C, G, 0) read as near-circular while straight stems stay crisp and vertical. Terminals are mostly flat and squared-off, and apertures in letters like C, S, and a are open enough to keep forms distinct at display sizes.
This font works well for branding and corporate identity, where a neutral geometric voice and broad proportions help create a confident, contemporary look. It also suits UI labels, product headings, wayfinding, and poster-style typography where large, open shapes and even stroke weight keep letterforms clean and easily recognized.
The overall tone is modern and straightforward with a mild friendliness coming from the rounded geometry. It feels pragmatic and unshowy, suited to contemporary interfaces and brand systems that want clarity without sharpness.
The design appears intended to provide a versatile, modern sans with geometric clarity and a comfortable, approachable rhythm. Its open shapes and even stroke treatment suggest a focus on dependable legibility and a tidy visual system for everyday typographic needs.
The uppercase set is assertive and stable, while the lowercase maintains a simple, unornamented structure that prioritizes legibility. Numerals are clear and evenly weighted, matching the letterforms closely for cohesive mixed-alphanumeric settings.