Sans Normal Niley 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra, 'Miura' by DSType, 'FM Bolyar Sans Pro' by The Fontmaker, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, robust, impact, clarity, modernity, simplicity, display, geometric, clean, solid, rounded, high-impact.
A heavy, geometric sans with broad proportions and a steady, even stroke weight. Curves are smooth and circular, counters are open, and joins stay crisp without decorative terminals. The lowercase shows simple, constructed forms with a single-storey “a” and “g,” while the uppercase keeps straightforward silhouettes with generous widths and strong horizontal structure. Numerals are equally sturdy and round, matching the letterforms’ consistent rhythm and compact detailing.
Best suited for headlines, titles, and large-size typography where its broad shapes and heavy weight can deliver strong impact. It also fits branding systems, packaging, and signage that need clear, confident letterforms with a modern, geometric feel.
The overall tone is assertive and contemporary, with a friendly edge coming from the rounded bowls and open counters. Its broad stance and dense color give it a confident, no-nonsense voice suited to bold statements rather than subtlety.
The design appears intended as a high-impact geometric sans for display use, prioritizing solidity, clarity, and consistent construction across the character set. Its simplified forms and open counters suggest a focus on legibility at larger sizes and a contemporary, approachable presence.
Spacing and proportions read as intentionally roomy, helping large text feel stable and well-balanced. The design maintains a cohesive geometric logic across uppercase, lowercase, and figures, producing a uniform texture in blocks of text.