Sans Superellipse Hokih 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Sharp' and 'Geogrotesque Stencil' by Emtype Foundry and 'Corelia' by Hurufatfont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, bold, confident, sporty, impact, approachability, clarity, brand voice, modernization, rounded, blocky, geometric, compact, high impact.
A heavy, geometric sans with rounded-rectangle construction and broad, even strokes. Curves are squarish and superelliptical, corners are softened, and counters tend toward compact, rectangular apertures. Proportions feel sturdy and slightly condensed in places, with tight joins and minimal modulation that keeps the silhouette clean and consistent. Numerals match the same rounded-block logic, reading as solid, signage-like forms.
Best suited for headlines, logos, and short-form display where its dense, rounded shapes can create a strong visual anchor. It also fits packaging, labels, and signage that benefit from bold, friendly emphasis and clear letterforms at a distance.
The overall tone is assertive yet approachable: bold enough for punchy statements, but softened by rounded corners that keep it friendly and contemporary. It conveys a pragmatic, energetic feel reminiscent of athletic branding and modern packaging rather than formal editorial typography.
The font appears designed to deliver maximum impact with a softened, contemporary geometry—prioritizing bold presence, quick recognizability, and a cohesive rounded-rect aesthetic across the character set.
The design emphasizes strong, easily recognizable outer shapes and simplified interior spaces, which helps maintain clarity at larger sizes and in fast-scanning contexts. The rounded-square geometry gives the face a distinctive rhythm across both uppercase and lowercase without relying on decorative details.